::PGP/Masters in Social Media Management and Marketing by Aegis School of Telecommunication and Business:Aegis School of Business and Telecommunication::Executive Masters Program In Telecommunication Management (E-MPTM) by Aegis School of Telecommunication
Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platforms—from Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogs—firms and individuals are struggling to make sense of it all.
The PGP in Social Media Management & Marketing is designed to provide a rigorous analysis of the emerging properties of the Information Society and their relevance for organisational management in the commercial, public and voluntary sectors.
It investigates contemporary Social Media and Information Systems and the socio-cultural and economic factors shaping their development and diffusion and their implications for managing organisational change.
The key elements of the programme are:
The effective implementation and management of digital information and communications technologies (ICTs) has become an essential requirement for organizations in the commercial, public and voluntary sectors. Its achievement can be influenced through the kind of interdisciplinary skills and knowledge, which form the principal components of social media and management programme. This courseis designed to expose participants to the latest research and practice in management theory and the sociological study of social media.
The programme of study will introduce students to a range of relevant competencies and understanding focused around the design, implementation and use of ICTs within a number of social and organizational contexts.
Participants in the course develops skills of understanding the role that social media and information systems, such as Facebook, might play in future business and public organizations.
Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.
Advantages of the PGP in Social Media Management and Marketing at Aegis:
Who Should Join
This program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their individual careers.
Mr. Sachin Pilot, Hon'ble Minister of State for Communication and IT, Govt. of India, speaking on Telecom Innovation Series, as a prelude to Aegis Graham Bell Awards on Bloomberg UTV
Aegis Graham Bell Award ceremony
Panel on "Beyond Voice: Future of Telecom" as a part of Aegis Telecom Innovation series featuring Mr. Himanshu Kapania, CEO & MD, Idea; Mr. Marten Pieters, CEO & MD, Vodafone and Mr. Ronnie Screwvala, CEO & MD, UTV