PGP in Social Media
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Social Media Management and Marketing Course Curriculum

The PGP in Social Media Management & Marketing is designed to provide a rigorous analysis of the emerging properties of the Information Society and their relevance for organisational management in the commercial, public and voluntary sectors.
It investigates contemporary Social Media and Information Systems and the socio-cultural and economic factors shaping their development and diffusion and their implications for managing organisational change.

The key elements of the programme are:

  • Management theory and organisational practice
  • Social and Cultural understanding of Social Media
  • Social Media in commercial, public and third sector organisations analytics
  • Analyzing social media marketing opportunities
  • Exploring the behavioral and psychological factors that drive social media
  • Understanding how to form and optimize social networks
  • Designing effective communication strategies of social networks
  • Implementing measurement strategies to track and measure the ROI of social media
  • Discovering new social media technologies and learning how and when to employ them
  • Develop and execute successful social media marketing strategies that integrate with marketing plans
  • Carry out market research to create more effective campaigns, improve and optimize products, and generate leads
  • Target messaging to increasingly mobile audiences who put stock in who their ''friends'' are and what they have to say

The program of study will introduce students to a range of relevant competencies and understanding of design, implementation and use of ICTs within a number of social and organizational contexts.
Participants in the course get an insight to the role that social media and information systems, such as Facebook, might play in future business and public organizations.

Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry.  Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

Aegis Cloud Computing Programs' Framework

The Programs' Framework offers students the flexibility to build their own curriculum and choose a direction in Technology, Management, or Techno-Management.
Each Course is of 1.5 to 3 Credit Units.



Graduate Certificate Course

  • Total Program: 21 Credit Units
  • Program Duration: 3 months
  • Weekend classes

Full Time Post Graduation Program

  • Total Program: 36 Credit Units
  • Core courses: 30 Credit Units
  • Elective courses: 6 Credit Units
  • Program Duration: 11 months
  • 9 months of class room training
  • 3 terms each of 3 months
  • 2 months of Internships

Part Time Executive Program in Hybrid model

  • Total Program: 36 Credit Units
  • Core courses: 30 Credit Units
  • Elective courses: 6 Credit Units**
  • Program Duration: 11 Months
  • One Block of 5 days every 3 months plus alternate Sunday online classes spread over 11 months.
  • 3 block weeks of 5 days in the interval of 4 months spread across the year: on campus class room training + live streaming video lectures on alternate Sundays.
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Mr. Sachin Pilot, Hon'ble Minister of State for Communication and IT , Govt of India, speaking on Telecom Innovation Series, as a prelude to Aegis Graham Bell Awards on Bloomberg UTV

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Aegis Graham Bell Award 2011 ceremony
Panel on "Beyond Voice: Future of Telecom" as a part of Aegis Telecom Innovation series featuring Mr. Himanshu Kapania, CEO & MD, Idea; Mr. Marten Pieters, CEO & MD, Vodafone and Mr. Ronnie Screwvala, CEO & MD, UTV